Are you building a beauty brand or niche on social media? Whether it’s launching your own beauty blog, reviewing products, or making other related content, you’ll always need inspiration to get better at what you do.

Luckily, many Nigerian beauty creators have dedicated their pages to creating content on beauty tips. So, in this article, we will be highlighting the top 10 Nigerian beauty creators to get inspired from. Keep reading to see who makes our list.

10 Nigerian Beauty Creators You Should Follow Today

Ready to improve your beauty content and get more engagement? These are the beauty creators who have established their authority in the beauty industry. In addition to their significant following, they’ve bagged many endorsements and become thought leaders in the beauty industry. 

1. Anita Adetoye

Instagram: AnitaAdetoye

anita adeoye beauty creators

Anita is a multi-award-winning content creator, makeup artist, and social media influencer. She’s the face behind the famous makeup brand tagged Anitabrows and hairessencebyAnitabrows which primarily deals with hair repairs and treatments, wig laundry, and sew-ins. 

She’s the founder of AB skin store,  an online skincare store that sells skincare products. She was awarded by Forbes 30 under 30 list for her prominence in the beauty industry. She’s one of the go-to make-up artists for celebrities like Toke Makinwa, Sola Sobowale, and so on.

Currently, she has reached 114k followers on her Instagram handle.

2. Dimma Umeh 

YouTube: Dimmaumeh

Instagram: Dimmaumeh

dimmah umeh

Dimmah popularly known as that Igbo chick is an award-winning blogger and vlogger living in Lagos, Nigeria. Although, she’s one of the first Nigerians to start creating YouTube content and she’s been consistent in putting out content on beauty, lifestyle, and fashion. 

She is well known for her makeup tutorials on Youtube and has been featured in different publications like Genevieve magazine, Guardian Life, Essence magazine, and many more. She also does product testing and reviews.

Currently, she has over 465k subscribers on her YouTube channel.

3. Bibiyonce

Instagram: Bebeomagbemi

TikTok: Bibiyonce


Bebe Omagbemi popularly known as Bibiyonce is popular for her ever-encouraging content on the use of contact lenses in her makeup art. She’s color sensitive and that has earned her a lot of uniqueness because it makes her work top-notch. 

Over time, she has a portfolio of important clients like Nancy Isime, Sharon Ooja, BBNaija housemates like Tacha, Nengi, and so on. She has over 724k followers on Instagram and 217.5k TikTok followers.

4. Banke Meshida Lawal

Instagram: Banksbmpro

banksmpro beauty creators

Banke is one of the highly renowned makeup specialists in Nigeria. Her professionalism is evident in the types of clients she has gotten which include high-ranking politicians, artists, actresses, and so on.

She shares makeup videos of her clients and also tutorial videos on how to achieve good makeup. So far, she has over 1M followers on IG and 50 YouTube subscribers.

5. Kelechi Mgbemena

YouTube: Kelechi Mgbemena

Instagram: Kelechi

Kelechi is a Lagos-based beauty influencer and digital creator. Her content centres mainly around hair, wig installations, and makeup, but to mention a few. She has over 166k youtube subscribers and over 56k followers on her Instagram handle. 

6. Fola Hontas

Instagram: FolaAmudipe

Tiktok: Folahontas

fola beauty creators

Fola Amudipe is a 27-year-old hair, beauty, travel, fashion, and lifestyle creator. One of her most popular videos discusses scalp care and tips. She is passionate about bridging communities with hair and travel by leveraging education.

Fola has an online store where she sells beauty products, especially wigs and so far, she has gained over 56k followers on IG and 216.5k TikTok followers. 

7. Jide of St. Ola

YouTube: Jideofstola

Instagram: Jideofstola

jide of st ola beauty creators

Jide is an international male makeup artist, published artist, and creative director who is doing excellently well. He is an award-winning artist in the industry for over 11 years.

He shares videos of how he dresses and beautifies his clients. His work has taken him across the globe working with top government officials, international and local artists, and so on.

Currently, he has 4.15k YouTube subscribers and 208k Instagram followers.

8. Kehinde Smith

YouTube: Kehinde Smith


melanin godmother beauty creators

Kehinde Smith is a Chicago-based Nigerian artist and digital creator. She’s the founder of the unisex salon and spa called my extensionz where she has experienced braids hairstylists and sells hair bundles and wigs.

Since she started, her content revolves around arts, makeup tutorials, fashion, and vlogging. Currently, she has over 217k Instagram followers and 15.4k YouTube subscribers.

9. Valerie Egbuniwe

YouTube: Valerieegbuniwe

Instagram: Valerieebguniwe


Valerie is a Lagos-based Nigerian beauty, lifestyle, and travel digital creator whose style can be described as simple. She shares her styles, highlights of her life, and pictures of beauty products that she uses.

According to her, she wants to work with brilliant teams to create valuable products and improve customers’ lives. So far, this beauty creator has 14.5k YouTube subscribers and 55k active Instagram followers.

10. Adanna Madueke

YouTube: AdannaMadueke

Instagram: Adanna


Adanna is a 26 years old creative and talented beauty and lifestyle content creator. She focuses more on natural hairstyle inspiration and with her videos, you can always get inspired to rock your hair. She also shares some useful hair tips for example there’s one on how to improve your hair texture. 

Like most creators on this list, she also shares her step-by-step makeup videos on YouTube. Currently, she has about 11k Instagram followers and 956k YouTube subscribers. 

The Bottom Line

With these beauty creators, you’ll learn a ton of make-up, skin and hair tips. They’ll also show you how to get better in your content creator journey. Get inspired by their schedule, journey and aesthetic.

If you want to make money from your craft as a beauty creator, we recommend starting with a creathor account. With this free account, you can create your own digital store to sell products, fashion books, and lots more. See how it works here.